Go-to-market economics and pricing strategy
Before launch, the numbers have to work. We set pricing against value and segment, model unit economics by channel, and size the sales investment to the revenue it can return. A launch should prove a business, not just a product.
- Pricing. Set against the value delivered to each customer segment.
- Unit-level models. Economics by product, customer and channel.
- Sales investment. Sized to the revenue it can realistically return.
Capital sequencing and investor communication
Commercialization changes what investors ask for. Capital is sequenced to match each milestone, and the investor story moves from technical promise to revenue evidence. We carry that dialogue through the transition to scale. More on capital and investor strategy.
This is Phase I of the Rolled Sleeves Path. Wendy is doing this work today with CRWN.ai, a transmission grid infrastructure company now commercializing its technology.
Entering the US market
For Canadian and cross-border companies, the United States is usually where the revenue and the buyers are. We plan the finance side of expansion: entity and tax structure, pricing in a new market, cash runway for a longer sales cycle, and the reporting US investors and acquirers expect.
Wendy's own record includes a CA$100M cross-border exit to a Hong Kong-listed acquirer, so the cross-border questions are familiar ones.